Questionnaire Analysis

For my audience analysis I gave my questionnaire to roughly twenty people and the estimated age was between 16-20 years old. This is a younger target audience to be aiming for and is more suited for my type of music genre. The overall outcome for male or female was the majority of the people who took the questionnaire were female.

When it came to the question 'what genre of music do you listen to regularly?' there was a mixed opinion on what type of music people listened to. There was an even amount of people that chose rock, indie, dance, R&B and electronic. However when it came to Pop and Alternative there were a few more people who seemed to listen to this type of music. My genre would come under alternative/indie so this works out perfectly for me. This would affect the outcome of what genre I should work with because if I wanted to sell my product I would want the best possible sources/re-sources for it to sell. This would mean if I had chosen classical for my music genre I would have to re-think this option and go with a more listenable option to the audience. 'Do you watch music videos?' was the next question and every single person that answered the questionnaire said that they had watched music videos.

A similar question was answered by every person that answered the questionnaire said that they all listened to music regularly. A majority also said that a music video was a big part of the music artists success. This means that if an artist releases a song accompanied by a music video the majority of people would watch it and judge the video along with the song. It is important to have a music video that makes sense as it would be easier for the audience to respond to it.

Most people claimed to buy their music from record shops or they said that they would download it illegally. However iTunes is the most used application to buy music from. It is putting record shops such as HMV out of business. Which is why it was unusual to see this outcome in my questionnaire. Whilst most people admit to downloading songs illegally this would mean that the artist would be making no money whatsoever from the song that people are downloading. This is a problem for artists because this is how they make their living. The last question asked was do you listen to 'indie rock.' The majority of people said yes while only a little said sometimes, overall most of them did listen to the type of music genre I am working on. If no one listened to indie rock then I would have to re-consider my music genre and choose a genre that people listened to to get a bigger and wider audience for my music video.